The provided pie charts demonstrate the online purchases of four different sectors in New Zealand in 2003 and 2013.
Overall, the two largest groups at the start witnessed a decline in sales, whereas the remaining sector experienced a rise. Moreover, the travel sector, which was the leading sector in 2003, was overtaken by the film/music industry in the following 10 years.
The travel sector accounted for the greatest proportion of total market share on the internet in 2003. However, it decreased moderately to 29 percent in 2013, making it move from the first to the second position. Likewise, the clothes sector had a medium fall to 16 percent, although it was the second largest market share at the start.
Compared with the two largest market shares of online shopping in 2003, the remaining industries, which are books and film/music, rose by roughly 3 and 12 percentage points, respectively. As a result, the film/music industry became the highest proportion at the end of the period.
