The pie charts illustrate the proportion of users in various age brackets who were engaged on three social media platforms: Twitter, Facebook, and Youtube.
Overall, while the shares of users aged 35-49 and 50-64 were relatively consistent across three apps, the vast majority of 18-34 age group was more immersed in Twitter.
According to the cohorts that used social media the least, a mere 4% of people in the over-65 group used Twitter, which was half of the Facebook usage within that group, followed by 10% who used Youtube. Furthermore, around 15% of the 10-17 cohort was active on both Facebook and YouTube, which was slightly higher than the 9% active on Twitter.
Regarding the remaining categories, the participant rates for three platforms in the 50-64 age bracket were fairly comparable, ranging from 18% to 20%. Similarly, approximately 29% of individuals who fell in the 35-49 group had a presence on all three apps. In contrast, the most variation in the percentage of users was observed in the 18-34 group. YouTube and Facebook attracted just over a quarter of total users within this cohort, at 26% and 29%, respectively; however, nearly a half of the users chose to use Twitter