One school of thought holds that customers are dealing with the surge of advertisements from competitive corporations in contemporary world. Despite the opinions of the contrary, I contend that advertisements play a crucial role in reaching closer to customer behaviors.
On the one hand, it is understandable that customer’s purchase is directly driven by their needs. In reality, as people have various demands to utilize on a daily basis, they would opt for products that they want immediately without considering advertising projects. For instance, spices are inevitable ingredients for cooking in many households, when lacking these indispensable spices, individuals would go to the convenient stores or markets to fulfill them. As a result, as some prominent products are necessary for individuals’ daily life, they do not have to get access to plenty of promotions to make decisions.
On the other hand, advertisements can create personal connections with potential purchasers to influence consumer behavior. In fact, through some advertising campaigns, companies could comprehend the insights of their buyers to foster reasonable items for their target audience. For example, Katinat coffee, which is a well-known brand, has released rainbow bottles that had catchy and colorful designs for the young generation. This campaign was successful when the products went viral on the TikTok app once in a while, resulting in 30% increase in sales due to buyers’ curiosity and interest. Consequently, marketing is vital and it could pave the way to perceive consumer behavior effectively.
In conclusion, while it is irrefutable that buyers can quickly choose products to adapt for their command, I maintain that advertisements campaigns play a robust role in strengthening the bond between customers and businesses. It is predicted that with technological advancement, firms could effortlessly enhance their products to potential customers through digital marketing.