The trend for business is globally increasing. And advertising plays a crucial role in awaring people about the product and increase the number of consumer along with the profit. For their advantages, business nowadays tend to emphasise that their products are new in some way in their advertisements. In this essay, I will outline the positive and negative aspects of this case.
For running any business, it is very important to learn what the consumer needs. Businesses tend to develop the products as per the consumers’ need. For the consumers the more features they get the more features they demand. Thus, in order to make their product unique and making it as an exception that fulfills all the needs of the consumers, businesses prioritize on making their product look different than the existing. Similarly, human nature makes us humans to seek for always trying something new. For an instance we are using a product A in the market and suddenly we see a product B doing the same in the advertisement. We tend to wanna try the product B as we see it is new in some kind of way. So, in order to lure the customers business emphasize on proving their product as new one which actually helps them to improve their product and increase their profits and the number of consumers.
On the other hands, some business often publicize the false advertisements to sell their products. It has often led to the dissatisfaction for the consumers. Consumer buy the product once and might never buy it again which might lead to the loss for the company. Moreover, just because something is new doesn’t make it attractive and appealing. Despite proving the product as a new one, some company may face loss as it may result in decrease in the number for existing users.
In conclusion, there are both negative and positive aspect for advertising the product as a new one. However, I believe if the advertisement is authentic and true then it is profitable and satisfactory for both the business and the consumers if the business introduced their new product with improvements.