With ever-developing of social media platforms around the world, fashion industries have an easier way to intract with their customer, and manipulate them by saying what is the best way of dressing. This situation leading to negative impacts on our daily lives.
Firstly, fashion setters are making an atmosphere that gives people fear of missing out, this artificial sense force people to buying the latest things to be pioneer. Secondly, with viral marketing, brands are attending the campaigns with collaboration of superstars, actors and influencers, and with utilizing of them affecting people is more suitable. Finally, online stores and credit cards made shopping easier than ever, and with just a single click you can buy anything.
This trend is causing a lot of problems for their followers or even normal people. Interest in buying inessential stuffs make their pockets emptier, and for crucial thing like groceries and medicines there is no money. Like my co-worker, who spent all of her monthly income on a dress that she never wore, and when it comes to pay the car insurance loan she had no money, and it caused a big debt when she crashed with her vehicle and there is no insurance to support her. Focus on chasing bigger ambitions decreased, while tendency to be a fashion leader increased, this circumstance made dreams dimmer.
In coclusion, developing of technology provided a good way to control people by viral marketing, and there is no exception for fashion brands. situations are getting worse and more people are affecting and drawbacks of being addicted to trends ruin their life.