Nowadays, the majority of people think marketing has crucial role on impacting customer attitude and creating a certain value in society. But the others argue that advertise is mirroring the trends and customer preferences currently. In my opinion, I believe, marketing could influence human through multiple ways.
One possible reason of advertising that could be able to be manipulating is by affecting the folks mind through persuasion. humans can easily be convinced by particular phrase or jargon that has been remaining for a long time on their head. For example, many famous and large companies, published their ads in social media with diverse unique strategy to grab audience attention with eye-catching hook in a video. thus, it might be the best to illustrates how powerful is chosen word.
On the other hand, there many people think that ads merely depicting activity that carried out by a lot of people. it is because an ineffective way to promote products or services to launched on the market. If the ads created in different way but still suit with the market preferences possibly could shift people perception or behaviour. For instance, according to some research’s, adolescents are the highest chance to changing their mind from hating something to fall in love with certain thing. This caused by instability of their emotions to decide or to make a sufficient conclusion from existing information on social media.
Therefore, many people believe advertisements have an important role to altered buyer behaviour due to persuasion while some people argue it just demonstrate the recent trends in society.