It is claimed that global fasion trends have a significant influence on people’s clothing choices. This essay will examine the factors responsible for thid influence and explain why I consider it to be a negative development.
To begin with, one of the main reasons why global fashion has become so influential is the growing popularity of social media. Millions of people inspired from advertising apps such as well-known Tiktok, Instagram and also online stores. Social media makes it easier for people to keep up with latest fashion trends and purchase trendy clothes. For example, consumers often buy fasionable clothes after seeing them on social media, where influencers and celebrities promote the latest trends. Another important factor is that international fasion brands are available in many counties. To explain, people can buy the same clothes regardless of where they live. For instance, consumers can order the latest clothing collections with just a few clicks and have them delivered to their homes.
Despite some advantages, I consider this trend to be a negative development. Firstly, it encourages exscessive consumerism. Many people buy new clothes frequently in order to follow the latest trends, even when they do not actually need them. For example, some consumers purchase new collections every season because they want to look fasionable. Moreover, fast fasion has a negative impact on the environment. The production of cheap clothes leads to more waste and insreases pollution. For instance, millions of unwanted clothes are thrown away every year, which creates environmental issues.
In conclusion, global fashion has become a powerful influence on people’s lives due to the impact of social media and the availability of international brands. However, I believe that this is a negative development because it promotes consumerism and contributes to environmental problems.
