Nowadays, companies are increasing their marketing technique to showcase more advertisement compared to previous decades. This trend leads to some believe that advertising project a strong impact, while other say that the impact is minor. This essay will argue about both sides.
Firstly, Product communication projected a brand introduction. By forming in various types of print, audio, and visual design; it will be beneficial for new brand to build more brand awareness for expected buyer. Moreover, long knew brand could use this advertising to build some new tradition or habit to build more trust and new behaviours for consumers. For instance, a well known fried chicken restaurant in Japan build unique advertising by saying that Americans eat fried chicken on Christmas. However, this information was made up by KFC to build a new behavior or tradition in japan. Since then, KFC in japan always packed up in Christmas.
On the contrary, this technique doesn’t apply to every brand and product. There are some instances where the quality of the item speaks about itself and it’s a real need of the buyers. Moreover, if manufacture is honest about quality, then the brand does not need to advertise to influence mind, the consumer will choose the product automatically. For instance, consumers behaviour when choosing a tires, the buyer will look for the best texture and surface, and the experience with the item.
In conclusion, advertising build a critical and impactful benefit to create positive perception of the product. However, product communication have to be balance with the quality of the real product, which can hold a regular consumers.