Many people believe that news companies need pay attention on positive stories to enhance public optimism, instead give more attention for bad or sensational news. A good and positive marketing can help the organisation with this view to the people who are following the company’s news.
In my opinion, if the company focus in the negative informations, the people starts to judge and share with others the new and starting to do bad comments about the company in a short time, in a few minutes the storie have another proportion. Today, it is not interresting see or read about sensational news.
Because that, the goal of the company must be share positive informations. Show the goods attitudes can inspirate the public and rise the number of followers.It is possible observe, for example, in Instagram, the news startups starting be more strong when they share with the public the good action they are doing in the comunnity and help them. In this moment, it is the begin of good comments about the organisation and the people start to share the good opinion e the company grow up.
In resumme, focus in the negative highlighting never was or is a good idea. The companies might grow up with positive attitudes and than share with the community your goods actions. This way can improve the public optimism and have sucess