It is common nowadays to hear people decrying the number of choices people have relative to the past and proclaiming the drawbacks of so many easily-available options in a variety of areas of life. While I think that there is some truth in this, increased choice is ultimately a positive trend because it opens up options outside the mainstream.
The main reason why increased choice is considered a negative development is it makes life more complicated. Take for example the number of products people can choose from today. Supermarkets are filled with different brands with hardly any meaningful differences. This can cause people to waste time and energy making choices with little actual impact. This is also the case when it comes to online streaming services like Netflix, Hulu and HBO. Not only do people have to spend time researching these sites but once they make a choice they are limiting what they will be able to watch in the future. If they decide to subscribe to all of them, suddenly they will be paying upwards of $40 a month for basic viewing content. These are a couple of ways in which choice can take up time and make life more complex.
Although choice introduces a level of complexity to life, the main benefit is that it opens up options for people outside dominant cultural trends. The best example of this is the changes that have taken place in the music industry over the last 20 years with the advent of iTunes and streaming services. In the past, the big pop acts dominated the radio and album sales. Now the music scene is much more fractured. This makes it more difficult for some artists but also opens up the possibility that you can find a niche of music that you and some other people love. This has been replicated in other areas like podcasting, painting, and film as well. People can find what interests them outside of what major companies are trying to push. That is why increased choice is positive taken as a whole.
In conclusion, the drawbacks of increased choice do not outweigh the advantages gained by allowing people to explore what interests them the most. In the future, this will continue and present challenges but also allow for a more diverse cultural experience for rich and poor alike, all over the world.