It is hard to underestimate the role of advertisement in the modern world. While some people believe that permanent marketing provides overconsumption, I side with those who claim that brands as well as consumers need advertisement in order to satisfy the needs on a daily basis.
The main reason why I believe advertisement is beneficial is because nowadays more and more companies are created to produce innovative products which might improve people’s lives and the only opportunity for them to inform consumers of breaking items is to use either Internet or TV advertisement. This is due to the modern economical principle: whether your audience will not identify the product you created, there will not be any sales. To illustrate, once Steve Jobs generated a completely new smartphone which is known as the Iphone and it considerably changed people’s lives. However, it was almost impossible to achieve that goal without any promotion or PR.
Another reason why I support the notion that with the help of advertisements our lives become better is if we did not have it, we would have less options. By this I mean that marketing creates competitiveness around brands and stimulates them to invent more reliable goods. For example, in the USSR there was not any conventional advertisement just because only one form of many products existed.
In conclusion, while there is an opinion that advertisements encourage us to buy things with no need, I still stick to my opinion that it provides us more choice of the products and has become almost one and only way to inform customers of a new helpful invention.