Advertising has been a great concern in recent years. Many studies show that customers nowadays are less affected by advertising than them in the past. This paper will focus on the reasons for this trend and why I consider this phenomenon as a positive trend.
On the one hand, internet advancement is a main factor of this phenomenon.In the past, when everything were still underdeveloped, there was a scarcity of communication platforms. As the result, people believed advertisements more than now because of lack of knowledges about products. The development of internet is synonymous with the rise of many social medias. Thanks to this, more customers’ forums emerge to discuss about mechandises. Therefore, consumers are likely to have multi-dimensional view about the products. As a consequence of abundant and profound products’ information, customers have tendency to trust other information sources instead of adverts from companies which are overstating and inaccurate.This led to the fact that people are less influenced by advertising nowadays.
On the other hand, what convinces me that this is a positive trend is considerable products’ qualities enhancement. When adverts become less influenced with people’ perspective, the decline of investment to advertisement is inevitable. In the event of this, brands are capable of changing their investment target to products qualities in order to compete with other corporations.For example, from a official experiment which was conducted by many American professional, the dramatic increase of global products’ standard is caused predominantly by customers’ perspective .Consequently, this lead to the advancement of products’ qualities. Obviously, customers are beneficial from this.
In summary, internet advancement is a major impact of this trend while quality enhancement is the reason why this trend is beneficial. Brands should work in harmony with other stakeholders such as their consumers and government to develop their product without affecting negatively with their benefits.