Band 6+: The rise of fast fashion has resulted in significant environmental damage and C What are the root causes of this trend, and what measures can be taken by consumers, businesses, and governments to promote a more sustainable and ethical fashion industry?

With rapid change in clothing trends, the environment is now being more negatively effected than ever, both in the forms of rising wastes and nature’s degradation. This essay will discuss the origin of this phenomenon and how to counteract it by promoting sustainable trends in fashion.

The existence of fast fashion originates primarily from the world’s rapid adoption of social media where information spreads globally at an unprecedented speed, making people more informed about variety of clothing more constantly, forcing them to adapt in order to maintain clouts on their social media accounts. Online shopping has also allowed the sourcing of new clothes easier and more practical as buyers no longer have to wait for the clothes to be distributed into their nearest store location and just order them directly to thier doorsteps, furthur accelerating the pace at which new wearables are produce.

This has undeniably increased wastage as the entrance of new fashion pushes old fashion to the exit, causing people to discard their used garments constantly. This makes nature the unfortunate receptor of consequence as old clothes are dumped into the oceans where it is swallowed by sea lives or ended up in landfills where the artificial dyes pollutes the soil, making plantation impossible in the area.

To combat this, one could promote the adoption of ‘sustainable fashion’ where buyers spend money on worn clothes to get them refurbished and washed and be reused. Apart from simply reusing them, it could also be straightforwardly implemented by having regulations that fine people for unreasonable disposal of old wearables, which will deter shoppers from simply replacing their old clothes with new ones too frequently.

To sum up, the rise of online shopping and social media, the rapid displacement of used clothing by new fashion clothes has caused environmental damage as the disposed parts end up in the oceans and landfill sites. However, by reusing clothes and fining unreasonable clothing disposal, this crisis could be partially mitigated.