In the modern world, there are many business strategies to boost the sales of a company. These strategies starts from strong marketing to price discounts. I strongly believe that continous product inovation and control on pricing can be good to improve the sales of a company.
to attract customer attention, Brands can focus on two strategies, one is strong marketing and second strategy is control on pricing. Brands focus on tradtional marketing like TV ads , Billboards, and other one is social media marketing like google, Instagram, Youtube and Tiktok etc. when we use youtube. It shows us advertisments. So, some people attract towards the brand and try to check the product. And then influencer marketing come. Brands pay money to influencers to advertise their brand and boost their sales through influencer reach on social media. For example in Pakistan, Ducky bhai has a big reach so brand want to advertise their brand through ducky bhai and. Some brands can market their brand through seasonal sales, discounts, buy one get free offer. So, people can attract towards brand.
But personally, I believe that continous product innovations and correct pricing can be easy way to gain customers attention. Some brands try to improve their products with adding more features. For example when Apple launches it’s phone, Users wants more features to upgrade from old model to new one. If new device had some features. so, there is a high probability that brand achieve more sales then previous model. From reducing the cost to enhancing the product features like durability, some improvements always get customers and brand loyalty. But Some people don’t trust on marketing if a brand can charge extra money. Because of high pricing when they see an ad on social media they want to check the product but when they see high pricing then other brands they decide not to buy the product and try other brand.
so, In conclusion brand should focuses on all strategies like digital marketing, control on pricing, marketing through social media , Influencer marketing and Seasonal sales like 30% or 50% off. If brand follows these stratgies properly then brand can achieve their goals and surpass their goals. So, brands can also gain customer loyality.