People are being exposed to an enormous number of advertisements from different companies nowadays. In my opinion, consumers are heavily being influenced by the ads even if they don’t realize it. Ensuring the safety of their personal data by setting up strict rules is the only way to protect them.
Advertisements have a great influence on human minds, they are so impactful that they can tranform personalities of viewers. In the age of social media, every action we take such as browsing, reacting, commenting is being stored somewhere. This information is enough to make digital personalities of users to show them personalized ads. Such ads leave lasting impact on our minds, and if shown regularly , they can change or create views of a person. Few years ago, Mark Zuckerberg appologized for maipulating people to vote Trump which helped Trump win the presedential elections of US.
Marketing platforms need their consumers’ data to show them personalized ads. We can protect the consumers if their data is protected. This can be done if the Government make the laws of data privacy and force advertising platforms to follow them. Regarding such a situation, India has banned almost all social media apps and games of China as they did not want them to use indian data. This shows the importance of data. If the data gets in wrong hands, it can be devastating.
To sum up, the influence of advertisements on consumers is huge and the only way to protect consumers is to protect their data. By setting up rules on data privacy, government can save the people of its country from being manupulated.
