Advertisements are ah, indispensable part of marketing and promoting a product. Advertisements are increasing day by day, uh, because it is uh, a major part of uh, promoting something into a society nowadays. Advertisement had done through different mediums like social media, newsp uh, papers, magazines and also through the tv channels. Today I’m going to describe about an advertisement, uh, during uh, my childhood, uh, which evoke a um, wrong message to the society. It was ad of a fairness cream brand called Farren Lai. Uh, actually that advertisement um, uh, include the message that a girl was very concerned about her dark skin and she felt very sad. Uh, she just wanted to be like her fair skinned sister. But um, she tried a lot of um, methods and a lot of herbal remedies, um, that we can do from our home. But nothing uh, uh, gave her a better result. So she was very much disappointed at that time. Her sister is revealing the secret of her beauty. Uh, that is uh, she was using a fairness cream. Uh, so this girl also started to use the same cream and she had a uh, magnificent result on her skin tone. Uh, so the wrong information or uh, something which is uh, not a good message uh, from this ad is that giving a uh, statement that uh, having fair skin, uh, is the syle of being beautiful. Actually this could evoke a kind of uh, thought in every child that uh, you need to be uh, very bright or very fair skin toned. Then only people will consider you uh, as a beautiful girl. So I felt very sad about that because.
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