Part 1
You should spend about 40 minutes on this task. Write at least 250 words.
In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Samples
Words: 0
In advertisements, businesses often try to present their products in ways that makes them look new. It is mainly because they want people to have an lasting relationship with their products or attract more customers. Although it is beneficial for the businessess, I believe it is negative development if no new features are being added to product.
Businesses sometimes try to find which strategies to follow so that they can advertise their product in a way that makes it seem they have made a new product, although it is the same. Therefore, they do this to remain connected with their customers or attract more customers. Secondly, most of the businesses have competitors who are competing with them, so they feel that their product will be not left behind or that competitor will not surpass them; this is what most businesses see as the important reason.
Although, all of these things will go in the favour of business growth, but what about consumer? I think it is a negative development because businesses can mislead the peoples, showing them their new products as if they are new. if they continue this strategy, they might loose their customers. For example, if one of the customer is registered on specific business platform and he is getting too many ads on the daily basis of the same product and knowing that there is nothing new in it, and it is shared as like a new product, he might not have that product as his first choice.
To conclude, businesses often present their product as new when they are not. they do this because they want to build their relationship with customer or attract new ones. It will be seen as negative development if there are no genuinely features added.
In modern times, businesses tend to highlight the newness of their products when advertising. This trend become very common, as compinies attemp to atract customers and stand out from the competition. There are several reasons for this development, and whether it is a positive or negative trend is subject to debate.
Firstly, the main reason why compinies focus on the new aspect of their products is on the grounds that consumers today are always looking for something better and more advanced. With rapid technological changes and fierce competition, businesses need to show that they are innovative. By claiming that a product is new, companies create curiosity and convince customers that their product may outcome a problem in a different or improved way.
Secondly, advertising something as new helps products look unique, compared to older ones. This can give brands a benefit in the market and encoruage more sales. For example, when a mobile phone company launches a new model with improved features, they make sure their advertisemennts mention what is fresh or different from the old one.
However, this trend can have both positive and negative effects. On the positive side, it encoruages compinies to innovate and improve, which can benefit customers through better products and technology. On the negative side, it can sometimes lead to misleading advertising, where products are not actually new or improved, but only claim to be. In such cases, consumers may feel disappointed and lose trust in brands.
To sum up, the emphasis on newness in advertising is mainly due to increased competition and the need to attract attention. I strongly belive that this trend is positve when compinies genuinely offer new and improved products, but without forgeting its negative side, which can be led to customer dissatisfaction. I advocate that businesses should focus on honest marketing to ensure long-term trust.
These days, companies spend a vast amount of money advertising their products, which primarily emphasize newness to attract customer attention and drive sales. In my opinion, this is a negative development because it causes misleading claims and quality neglect.
When companies produce products, they think about how to sell them faster and make a good amount of money. That is why they usually focus on newness, as it can be a powerful motivator for purchases and easily attracts customers. Naturally, most people are interested in new items, such as clothes, bags, and cars, to keep up with the world’s trends and to possess things that others do not. Customers often appreciate new products and advancements, and advertising new features can create excitement and encourage them to try or purchase. This definitely helps boost sales, since new features make the products stand out in a crowded market and appeal to customers’ curiosity.
However, spending too much money and emphasizing newness is a double-edged sword. Sometimes, businesses may exaggerate or fabricate claims about their products’ newness to manipulate customers, eroding trust and potentially leading to dissatisfaction. This can significantly impact people’s interest and lead to a decrease in the number of clients. Since companies mostly focus on advertising, they likely neglect the quality of their products. It is easy to manufacture hundreds of brand-new but shoddy items every day; however, the importance of quality should not be overlooked to keep customers’ attention and become their favorite brand.
In conclusion, I believe businesses may advertise the newness of their products, but their priority should be quality over marketing. At first, it could boost sales and lure people into buying their products, but in the long run, it causes a loss of interest among customers and leads the company to bankruptcy.
In the present contemporary landscape, when it comes to the matter of emphasising products and services as unique while advertising, people often hold diverse perspectives. While many individuals perceive this issue positively, others adopt a more critical stance. A great number of companies typically show newness of their products through ads in some way, mainly because of two major reasons: achieving competitive advantage and taking advantage of human inborn curiosity about uniqueness. However, I think the tendency of most business houses to showcase their products as new excessively creates negative developments.
There are several significant rationales for which firms are emphasizing the innovativeness of their goods. The first and foremost reason is to gain a competitive advantage in the marketplace, as people usually tend to buy new products introduced in the market. Thus, revenue will jump for the manufacturer, which helps it remain competitive and grow in a sustainable way. Another striking point is that the human mind has intrinsic inquisitiveness about novelty; so when an innovative product or service is launched, people usually try to get that product immediately. Therefore, to reach more people’s views, businesses generally try to focus their advertising concepts in such a way that their product is totally unique compared to others.
Despite some positive aspects, it also has some negative consequences. To begin with, to gain more market share, it is often commonly observed that, in most cases, companies are attempting to advertise falsely regarding their product’s attributes as new. Thus, this type of fake exaggeration often creates misconceptions about the product, which actually breaches trust on ethical grounds. Moreover, once trust has been lost, it will affect the reputation and sustainability of that company in the long run.
To recapitulate, introducing products as new while advertising has many groundbreaking causes; however, there are certain practical scenarios where too much exaggeration of showcasing products as new and innovative may create serious repercussions as a whole.
In the present contemporary landscape, when its come to the matter of emphasising products and services as unique while advertising, people often hold diverse perspectives. While many individuals perceive this issue positively, others adopt a more critical scance. A great numner of companies typically show newness of their products through ads in some way mainly becasue of two major reasons: achieving competitive advantage and to take advantage of human inborn curiosity on uniqueness. However, I think the tendency of most of the business houses to showcase their products as new excessively has create negative development.
band score
There are several significant rationales for which firms are emphasising to show innovativeness of their goods. The first and foremost reason is to get competitive advantage in the marketplace as people usually tend to buy new products introduced in the market. Thus, revenue will jump for the manufacturer which helps to remain in the competition to grow in a sustainable way. Another striking point is that human mind has intrinsic inquisitiveness as to the novelty, so when a innovative product or service is launched, they usually try to get that product immediately. Therefore, to reach more peoples view businesses generally try to focus their advertising concept in such a way that their product is totally unique compared to others.
Despite some positive aspects, it also has some negative consequences. To begin with, to gain more market shares it is often commonly observed that in most of times companies are attempting to advertise falsely regarding their product’s attributes as new. Thus, this type of fake exaggeration often creates misconception about the product which actually breach trust on ethical ground. Moreover, once trust has been lost, it will affects reputation and sustainability of that company in the long run.
To recapitulate, introducing products as new while giving ads has a lot of groundbreaking causes, however there are certain proctical scenario where too much exaggeration of showcasing as new and innovative may create serious repurcussions as a whole.
IELTS is a British exam, but you only consider American spellings such as organisations and emphasising to be correct, while the British spellings (organisations and emphasising) are considered wrong. This makes no sense and is stupid.
We are sincerely sorry for this problem. We will implement a fix in the future updates.
Currently, emphasizing any aspect of their products that represents novelty is a clear goal for most businesses when preparing their advertisements. This essay will explore the reasons for this new corporate positioning standpoint and why I consider it to be mostly beneficial.
In the past, tradition was considered critical for businesses to strive in the commercial world. It was valued above any modernizations that new companies could bring to the market. Moreover, people had a prejudiced stance against businesses that were not already well established in their communities. Presently, although some may still value traditional goods and prefer consuming this type of product, in time, the public eye has begun to shift toward modern and more technological options, which have enabled individuals to have access to functions previously not available to the masses. Consequently, this fostered a new power dynamic between traditional and newer corporations, allowing the latter to take space in the business sphere and establishing a novelty-seeking trend from both the consumers and the production lines.
Furthermore, since this newly adopted collective gaze favors innovation and the development of new technology, this can positively impact society, providing modern ways to solve ancient problems. To illustrate, the aesthetics and structures of buildings and household appliances have evolved. Otherwise, not only would there not exist the variations that make cities so beautiful, but also more modern structures that improve safety against weather hazards and violence-related issues would not have been developed. In addition, innovations across every category of household appliances have brought convenience and additional labor-free time to the daily routines of families worldwide. That is why companies tend to advertise the novel parts of their product line.
In conclusion, advertising products as novelties has become a common practice because people currently tend to prefer modernized concepts of the products they already know.