Part 3

Band 7+: How does the beauty industry advertise its product successfully?

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76% Accuracy The overall pronunciation accuracy of your speech, reflecting how well a native speaker can comprehend it.

Polished transcript:

Male Female

I think that's all because they advertise their products in mass media and also on social media, where people around the world read articles and similar content. Famous actors and models also promote their products so their followers can buy them.

Actual audio transcript (What native speakers are likely to hear):

I think that’s all because they advertise their products on mass media markets and also social media markets that each people on the earth always read articles or something like that and also famous actors and also models advertise their products so their followers can buy them.

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Speaking Time: 16 seconds

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
C1 - Intricate
Strive to incorporate even richer and more precise language.

Vocabulary Repetition:

their: 3

products: 2

media: 2

Try using synonyms for the above words

Pronunciation

Your pronunciation is quite good. Working on consistency and tackling difficult sounds may enhance clarity.

Task Response

The response addresses the question by mentioning mass media, social media, and celebrity endorsements as advertising methods. To improve, consider elaborating on *how* these methods contribute to the beauty industry's advertising success. For example, you could discuss the persuasive techniques used in advertising or the impact of targeted advertising on consumer behavior.

Fluency & Coherence

The answer is generally coherent, but there are some minor hesitations and a slight lack of flow. Using more varied cohesive devices would improve the overall fluency. For example, instead of repeating 'also,' try using synonyms or different sentence structures.

Lexical Resource

The vocabulary is adequate but could be more precise. 'Mass media markets' and 'social media markets' are slightly awkward. Consider using 'mass media' and 'social media platforms' instead. Expanding the range of vocabulary related to advertising and marketing would enhance the response.

Grammatical Range & Accuracy

The grammar is mostly accurate, but there's a minor issue with the phrase 'each people on the earth.' It should be 'people around the world' or 'everyone.' Aim for more complex sentence structures to demonstrate a wider grammatical range.

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