The data compares the figures for the specific kinds of social media usage in Australia in the years 2018, 2019 and 2020. The numbers are presented in millions.
Overall, it is clear that Youtube, Facebook, and WhatsApp are the top three favorite social media types, respectively. Youtube was the most preferred platform in the given period, while Twitter and Instagram were the least used ones.
Initially, the figures for YouTube and Facebook were roughly the same. Then, year by year, YouTube usage increased, reaching a peak of 17 million in 2020, whereas Facebook saw a gradual fall. Despite this, WhatsApp and Facebook were used in the same amount in the year 2020.
The usage rates for Instagram and Twitter are nearly identical with approximately four million. They experienced neither a major increase nor a decrease. However, starting with a same user base in 2018, WhatsApp became more popular and gained new six million users in a 3-year period.
