The graph compares the media outlets – TV, Newspapers, Magazines, Radio, and the Internet – in terms of their advertising costs beginning in 2010 and how they will change in 2040. The data is presented in percentages.
Overall, the proportion of advertising expenses on all media outlets fell consistently and this figure is expected to experience a downward trajectory, except for the Internet, which will rise. Of particular note is the Internet, which began with the lowest rate and soared, exceeding other advertising sources, and this rate is anticipated to grow further.
Traditional media outlets such as radio, magazines, and newspapers followed a similar declining pattern, with approximately 35% of money spent on newspapers and magazines and 45% of it spent on radio in 2010. From this point onwards, this figure reduced steadily, with only 30% of money allocated to newspapers and magazines and 40% of it to radio; forecasts suggest a continual decline to 20% and under 30%, respectively, by 2040.
In terms of TV, the percentage of funds invested in TV advertising was the highest in 2010 (50%). After peaking at 60% in 2020, it then, however, is expected to drop significantly, reaching 40% by 2040. When it comes to the Internet, despite trailing behind all information resources initially, it jumped to about 25% in 2020, and it is projected to boom, reaching a peak of 65% by the conclusion of the period.