The line graph illustrates the variations in the percentage of money spent on different types of advertising ways from 2010 and projections for 2040.Overall, all types of advertising methods exhibited downward trajectories except internet. Interestingly, internet is anticipated to lead the pack overtime.
In 2010, the percentage of money spent on TV advertisement stood at 50%. Over the next decade, it increased steadily, reaching a peak of 60%. Thereafter, however, the figure began to fall. By 2030, the figure is anticipated to decrase steadily to 40% before falling by approximately 5% at which point it levelled of until end of the period. The same trend can be seen with radio,albeit at a lower level. Starting the period at around 45% in 2010, the figure is predicted to decline continuously and finish the period at just below 30% by 2040.
As for the newspapers and magazines, both ways of advertising methods followed the same trajectory. The former began the period at around 33%, with decrease of 5% in 2020. The latter accounted for just above 32 % in 2010, and it also dropped approximately 28% in 2010. The downward trend is expected to continue until end of the period. In contrast, different pattern emerges with the advertising expenditure of the internet. In 2010, despite being the least common mode of advertising in 2010, the figure for the internet rose dramatically and reached about 25% in 2020. Thereafter, the percentage of internet expenditure is forecasted to rise dramatically, reaching at a whopping 65% by 2040.