The line graph compares the proportion of investment allotted to advertising across different media platforms.
Although there were minor fluctuations, overall, all four types of media in question experienced downward trajectory except for the internet over the whole period, albeit with varying degrees of decline. Of particular note is the internet advertisement, which rose significantly and is expected to continue rising , overtaking all four types of media emerge as the leading media towards the end of the period, despite trailing behind at the start.
As can be seen from the line graph, in 2010 while the radio, magazine, newspaper underwent a decline trajectory, they had a good start at the beginning of the period. When it comes to the Tv and internet advertisements which managed to increase significantly in 2020, despite the fact that they saw a low start in 2010.
Following this trend, Even though the money that was spent on advertising stood at 24% in 2020, it is predicted that the figure will reach 65% before previously being at 56 percent in 2030. As for tv which competes with the internet in the realm of funds to ads,in 2040 it will decrease to 38% , in spite of moving up to 40% in 2030. All three media platforms are on the verge of falling down with roughly 25% , in 2040 the number is going to keep declining, with approximately 22%