The bar chart illustrates the proportions of online shoppers by six different age brackets in 2014 and 2018.
Overall, there were significant shifts across all age groups, with people aged over 65 showing the lowest percentages in both years. The disparity in figures was considerable between people aged from 36 to 45 and those from the oldest age group, while remaining age categories showed a narrow gap.
In 2014, over a half of online shoppers were comparatively younger individuals, with internet users belonging to the 26-35 age bracket recording the highest percentage around 31%, followed by the 36-45 age set, the second most popular with approximately 25%. Those aged from 46 to 55 ranked next with about 22%, while the youngest age group accounted for 20%. In contrast, the older age groups (56-65 and 65+) showed significantly lower figures, with the former constituted for roughly 12% and the latter around 5%, which is the lowest in the chart.
By 2018, a relatively similar pattern was observed, with 36-45 aged overtaking those aged from 26 to 35, approximately 38% and 32%, respectively. People from the 46-55 age category constituted for about 27%, while those from 15-25 age set accounted for nearly 23%. The older age set again were responsible for smaller shares, with individuals within the 56-65 demographic recording around 18% and the figure for people over 65 more than doubled, reaching 12%.