The pie charts and table illustrate the percentages of online shoppers in Australia and New Zealand who use different websites and their main reasons for shopping on the Internet in 2012.
Overall, a large proportion of customers in two countries used both overseas and local websites, whereas domestic websites were the least common option. The main reason for purchasing online in both nations was lower price.
Regarding website preferences, 64% of Australians used both overseas and local websites, accounting for the largest percentage. Meanwhile, the share of those using overseas websites took up 24%, doubled than that of those purchasing on local websites. As for New Zealand, both overseas and local websites attracted half of the population buying online, compared to 36% of overseas websites. There were only 14% of people using local websites.
Concerning the reasons for online shopping, 59% of Australians were drawn to lower price, compared to 51% of New Zealanders. Similarly, the figures for convenience were 23% and 13%, respectively. In contrast, larger range of choice attracted 34% of clients in New Zealand, higher than those in Australian (16%). The other reasons were negligible at 2% in both countries.