The graph depicts consumer spending changes in seven different categories in 2009 and 2019. Looking from an overall perspective, it is apparent that in both years, the most money was spent on food and drink. Entertainment and smartphones showed significant increases in the percentage of expenditure.
Initially, customers spent the most amount of money on food/drink (42%) and transport (22%) in 2009. Ten years later, food and drink expenditure was almost the same at 39%, whereas transport expenditure decreased sharply to 10%. Meanwhile, furniture and clothes spending did not vary much, from 10% to 8% and from 10% to 11%, respectively.
Some of the biggest changes were seen in entertainment, smartphones, and books. Entertainment spending increased dramatically by 11%, while smartphones showed a similar trend, increasing five times to 10%. In contrast, the proportion of money spent on books dropped significantly to 1%, almost losing their contribution to the total expenditure.