The provided graphs compares percentage of the internet users’ population and the share of average consumption on the online store in five countries（spain, France, Sweden, Germany, UK) in Europe in 2000. In general, in Sweden, the internet users are dramatically higher than other countries. However, the average cost on the online stores in Spain was higher than others.
In detail, in Spain, not only is the statistic of the internet user is lowest at 5%, but also the average online consumption is lowest at 10 euro per individual. In addition, the figure of online users in France is twice as much as in Spain, at 10%. Besides, the share of mean consumption accounts for 57 euro per guest. By contrast, it is clearly seen that the online user of Sweden is dramatically higher than other countries, it dominates with 35% of the total population internet users. Furthermore, the data of average expenditure with 76 EUR per individual.
Turning to the remaining two countries, Germany’s internet users are more tribal than Spain at 15%. Also, the amount of mean spending at €46 per individual. Another, in the UK, online users account for 20% of the total population as well as the share of average consumption with 87 euro per guest.