These two pir charts illustrate the proportion of different electronics bought in Cambodia in 2020, along with the predictions for 2040.
Overall, the most striking change is the sharp increase in tablet sales, which are expected to triple over the given period. In contrast, speaker sales are projected to decline, while smartwatch purchases are anticipated to remain stable. In earlier years, speakers accounted for the largest share of the market, but smartphones are expected to become the leading category over time.
As stated, the electronics market in Cambodia changed noticeably between 2020 and 2040. Tablet purchases are projected to triple from 10% to 30%, and smartphone sales are estimated to grow from 30% to 45%. In contrast, speaker sales are predicted to fall from 35% to 10%, computer sales are anticipated to drop from 15% to 5%, while smartwatch purchases will remained stable at 10%.
By 2040, this pattern is expected to shift noticeably, as smartphone sales are projected to become the dominant category, accounting for 45% of total purchases. In contrast, computers are predicted to experience a sharp decline to just 5%. Meanwhile, the proportion of tablets is expected to rise significantly to 30%, while speaker sales are anticipated to drop to 10%. Smartwatches, on the other hand, are forecast to remain unchanged at 10% throughout the period.