The given chart illustrates the sale rates of various types of jam across 6 years from 2009 to 2014.
Overall, the customer’ preferences for strawberry, raspberry and cherry increased every year, while the figure for grapes had a tendency to go down, and there is also a fluctuation in the number of cherry sales.
The customer trend for strawberries started to rise in 2009 and it significantly climbed in 2011, where nearly 5.5 million of this fruit had been sold. Moreover, the company had sold just under 3 million raspberries in 2009 and the rates continued going up to 3.7 million in 2011, cherry also exhibited an upward trend to about 1.5 million in sales in 2011. However, the figure for grapes steadily decreased, and its sales was equalized to cherry, since only 1.5 million of these fruits had been purchased in 2011. In addition, the number of plums fluctuated between approximately 2.5 million and just over 2 million through 2009 and 2011.
The background from 2012 to 2014 showed little difference, more and more strawberries had been bought and its sales reached its peak in 2014, at 6.5 million. The company had also sold 4 million raspberries in 2012 and the figure continued growing to about 5 million in 2014. Followed by cherry, there was also an increase in its sales since over 4 million of these fruits had been purchased. There were 3 million plums sold to the customers in 2012 but the number continued fluctuating and it finally reached to just over 2.5 million in 2014. The sales for grapes sharply dropped from 2012 and 2014 and there were few grapes bought in 2014, which is the smallest figure of the entire chart.