The line graph demonstrates the percentage of television and radio audiences during the day in 1992 in the UK. Altogether, radio listening peaks between eight am and ten pm, after which reduces hitting the lowest point at two in the morning of the next day. Similarly, television viewing increases in the morning with a slight fluctuation and reaches a peak in the noon hours, then experiences a sudden significant fall reaching the lowest point.
Talking about radio audience, starting at six in the morning with about ten per cent of listeners in the UK, the number rises to approximately twenty nine per cent at nine am, which was its peak. After, the graph shows a downward trend decreasing to above ten per cent of listeners at nearly half past two pm, then immediately increases slightly to approximately fifteen per cent. For the rest of the day the radio audience’s graph decreases with some fluctuation reaching the lowest point (approximately one per cent) at two am of the next day.
The percentage of television viewing increases with some fluctuation between six am and eight pm, from 0 per cent to approximately fifty nine per cent, reaching its peak. The graph remains close to this number until ten pm, then drops dramatically to one per sent at two am of the next day, hitting the lowest point, and rises gradually to approximately two per cent at four am and remains stable until the end of the period.
In the conclusion, both radio and television audiences experienced some fluctuation throughout the whole period, although the percentage of television viewing was considerably higher. Radio listeners were active the most during early hours, while television viewing was peaking in the afternoon, both of the groups were least active after midnight.