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The image presents a bar chart illustrating reasons for social media use by businesses of varying sizes in 2012. Percentages for "Exchange views, opinions or knowledge within the business" are 30% for all employees, 50% for 1,000+ employees, 22% for 250-999 employees, 25% for 50-249 employees, and 20% for 10-49 employees. "Recruit employees": 25%, 60%, 35%, 22%, and 10%, respectively. "Collaborate with business partners or other organizations": 20%, 45%, 25%, 16%, and 7%, respectively. "Involve customers in development or innovation of goods or services": 25%, 45%, 30%, 20%, and 15%, respectively. "Obtain/respond to customer opinions, reviews, or questions": 53%, 80%, 70%, 45%, and 30%, respectively. "Develop business image or market products": 75%, 90%, 78%, 70%, and 55%, respectively.
Given the complexity of the image, the above description may not be entirely accurate.
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The figure shows the rates of reasons for the utilization of social networks by size of businesses in 2012. Looking from an overall perspective, it is readily apparent that uses to develop business image or market products had the leading position and uses to involve customers in development or innovation of goods or services had the lagging position.
Generally, there was a significant difference among the companies’ rates of utilization in 2012. In fact, all sized businesses mainly used social networks to develop business image or market products. Companies with 1000 employees had the highest rate, comprising just under 70%. However, companies with 250–999, 50–249, and 10–49 employees constituted about 55%, 45%, and 30%, respectively. Every business similarly used social media to exchange views and recruit employees. However, businesses with 1000 employees remained in their leading position, as they had over 50% for each. Companies with 250–999, 50–249, and 10–49 workers had around 30%, 20%, and 10%, respectively.
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