The graph illustrates the results of a survey conducted among older adults regarding their use of five types of social media: Facebook, Pinterest, Instagram, LinkedIn, and Twitter. The survey spanned the years from 2012 to 2015.
The data shows an overall increase in social media usage among this demographic from 2012 to 2013. However, LinkedIn experienced a slight decline in users throughout the period. In contrast, the number of users on Pinterest and Twitter saw an increase of around 10%, reaching 31% by 2015. Among these platforms, Facebook was the most popular choice among older adults. In 2012, the percentage of Facebook users stood at 67%, with a modest growth of only 5% by 2015.
In conclusion, despite the slower growth in user numbers, Facebook remained the most preferred social media platform among older adults. By the end of the period, Twitter had the lowest number of users, while Facebook had the highest. Notably, there was a significant increase in various social media platforms during the year 2014.
