The line graph presented illustrates data on the tendency development of adult people’s usage of social media platforms over the course of 3 years since 2012 up until 2015.
The overall observed trend is that every single social network experienced slight increase in users, while Facebook had the biggest online base, compared to other social websites. In 2012, Facebook was just 3% away from reaching 70% in average online users. But in 2015 it jumped over 70% and reached 72%.
Social media like Instagram and Pinterest had the least amount of daily visitors until 2013. However, starting from 2013, both websites grew in the number of users. Instagram went from 13% to 28% and Pinterest almost doubled its popularity rates from 15% to 31%, respectfully. Even thought Twitter and LindIn became less of a popular service for adults in 2015, both media still managed to gain additional 3% and 5% online users.