The graph illustrates the percentage of online adults in the USA who used different social media platforms: Facebook, Pinterest, Instagram, LinkedIn, and Twitter between 2012 and 2015.
In general, Facebook remained the most popular platform throughout the period, while other social media sites showed steady growth. Instagram and Pinterest experienced the most significant increases, while Twitter had the lowest percentage of users by the end of the period.
In 2012, Facebook had the largest share, with 67% of online adults using the platform. This number gradually rose to 72% by 2015, staying on top. Pinterest and Instagram followed similar upward trends. Both started with approximately 15% in 2012 and grew steadily to reach 31% and 28% respectively by 2015.
LinkedIn, starting at 20% in 2012, also saw growth but at a slower rate compared to Pinterest and Instagram. By 2015, LinkedIn had 25% of online adults using it. Meanwhile, Twitter had the smallest user base throughout the period, beginning at 16% in 2012 and increasing slightly to 23% by 2015.
