The bar chart illustrates the sales figures for 5 categories of merchandise over the four seasons at a US retail store in 2011.
Overall, what stands out from the graph is that while women’s clothes sales increased steadily throughout the year in question, the proportion of men’s clothes garments saw a marginal improvement before returning to the first figures by the autumn. Additionally, sales of sports equipment, cosmetics, and jewellery grew noticeably in the last season of 2011.
Looking at the details, the women’s outfits that were sold consistently rose by 20.000 each season over the given period, almost tripling to above 110.000 dollars by autumn 2011. Sporting goods sales accounted for about 30.000 dollars in the winter, witnessing a slight increase of 10.000 dollars by the following season. And then slipped to half this figure in the Summer. However, this was followed by a considerable fell in Autumn, with sales going up back to roughly 40,000 dollars.
With regards to men’s outfits and cosmetics, the starting sales figures were roughly identical, each amounting to 30.000 dollars, and jewelry items sales comprised 20.000 dollars. After decreasing slightly in the spring, marketing of beauty products and accessories improved relatively to just 45.000 and 50.000 dollars at the end of 2011. But men’s clothing sales grew substantially in the summer, which was followed by a drop to 30.000 dollars.