The line graph compares and forecasts the proportion of advertising expenditure devoted to five media – TV, newspaper, magazines, radio and Internet – in a particular country from 2010 to 2040.
Overall, the data indicates a general decrease, with the exception of the Internet which shows a reverse pattern. The most pronounced shift in position is represented by the Internet, being the dominant medium by the end of the period.
Regarding the declining categories, TV was the leading media, with 50% of advertising expenditure in 2010 before it rose and reached its peak at 60% in 2020. There will be a drop in the proportion of money allocated to this advertising source, falling to 40% in 2030 and will constantly decrease with a slight model. The record for radio was about 47% in 2010, followed by newspapers and magazines, at approximately 35% and 32%, respectively. These media forms witnessed steady drops in the advertising spending without any change in their rank. In the end, radio will be at nearly 30% while the figure for newspapers and magazines will stand at 20% and about 19%.
Turning to the remaining category, the Internet had a minimal beginning, at merely 10%. Afterwards, it escalated, climbing to around 55% and overtaking all categories, making it the dominant media. It’ll continuously soar, peaking at roughly 65% in the end.