The line chart illustrates the proportion of money use for different advertising sources in one nation between 2010 and 2040
Overall, the TV, newspapers, magazines and radio had a declined trend, while the internet had an opposite trend. Additionally, the internet had the least percentage at first but by the end of the period, it was the most common choice of advertising.
Regarding 4 categories which are TV, newspapers, magazines and radio. With TV, it started at exactly 50% and hit a peak at exactly 60% in 2020 before falling down to nearly 40% at the end of the period. In terms of radio, in 2010, it started at around 45% and slightly decreased to exactly 40% in 2020. In 2030, the percentage of money spent on advertising declined exactly 10% points to 30% and will continue decreasing to nearly 30% in 2040. Both magazines and newspapers received the proportion at around 35% at first before slowly declined in the following years with newspapers at exactly 30% and magazines at nearly 30%. At the end of the period, newspapers stayed exactly 20%, which decreased 10% points in 20 years, and audio also had nearly the same percentage of money spent on newspapers.
In contrast, the internet was started at only 10% and it was the least choice. By the time, it grows to around 25% in 2020 before surpassing 4 others categories and reaching at around 55%. In the end, the internet reached a peak at nearly 70%, taking first place while it started at the advertising source least, becoming the most common choice of advertising.