The line chart depicts the percentage of advertising expenditure on five sources, namely television, newspaper, magazines, radio and the Internet in a particular nation between 2010 and 2040.
Overall, it is clear that the expenditure on traditional sources followed a downward trend over the period, whereas the Internet spending showed a reverse trend despite it initially was being the lowest share.
In 2010,the amount of money spent on television accounted for around 50% of total advertising spending, making it the dominant share at that time, followed by radio spending, its number was at approximately 47% and ranked as the second position. While the figures for newspapers and magazines followed a similar pattern, recorded at 35% and 33%, respectively. By contrast, around 10% of money spent on the Internet advertisement, representing it the lowest share.
Although TV rose gradually and reached its peak of precisely 60% in 2020, it is projected to decline considerably in 2030 and remain relatively stable in the next ten years. Regarding radio spending, its figure decreased steadily to under 40% in 2020 and is predicted to dropping to roughly 28% in the next two decades. Similarly, newspapers and magazines followed a corresponding trend, these numbers are anticipated to continue to decline throughout the period. Conversely, the Internet expenditure is forecasted to climb significantly and surpass TV around 2028, after which it will reach a peak of above 60% in the final year and become the highest share among those remaining sources.