The bar charts indicate the proportion of Britons between two genders across four age groups purchasing music products of three genres, including pop, rock and classical.
Overall, in three categories surveyed, classical music is the least popular. It is also noticeable that males buy music more than females and people aged 16-34 consume pop and rock albums more than the older age groups.
In detail, nearly 30% of males buy pop music albums, around 10% more than the percentage of female customers (nearly 20%). In the meantime, the proportion of males purchasing rock is almost double that of females (above 30% vs. approx. 15%), whereas the gender gap is quite small in classical album purchases with just under 10% of males compared to approximately 7-8% of females.
As for the age of consumers, the proportion of pop audiences is higher in the 25-34 age group than in the 16-24 age group (above 30% vs. 30%), while the opposite is true in rock music with above 30% of the younger and under 30% of the older
When it comes to classical music, those aged 45 or more come first with 20% buying it albums, followed by those aged 25-34, who account for over 15% of buyers. Figures for the youngest and the second oldest are just 2-3%