The line graph shows the percentage of mobile phone sales by Motorola, Nokia, and Sony Ericsson from 1994 to 2004.
Overall, one manufacturer experienced an increase in their market share (Nokia), and two manufacturers witnessed a decrease in the proportion of total sales (Motorola, Sony Ericsson). Among the three manufacturers, Nokia showed the biggest rise, surpassing Motorola to hold a dominant position in the market.
Nokia was the only manufacturer to see growth. In 1994, it ranked as the second most popular manufacturer, accounting for 22% of total mobile phone sales. Then, Nokia showed a slight decline in its market share to about 20% in 1997; however, over the next five years, it surged in popularity, overtaking Motorola to reach its peak of approximately 37%. This growth solidified Nokia as the most reliable producer from 1998 through the end of the period.
Motorola and Sony Ericsson saw a gradual reduction in market share over the given timespan. At the beginning, in 1994, Motorola was the most popular manufacturer, holding about 32% of the total market. However, its popularity steadily decreased to 20% by the year 2000, resulting in Motorola losing its position and becoming the second most popular manufacturer by 2004. After this decline, there was a slight recovery, and Motorola’s share reached 18% by 2004. Simultaneously, Sony Ericsson also faced a decline. Between 1995 and 1998, Sony Ericsson’s market share gradually increased to around 15%. However, from that point, it consistently declined to about 7% in 2003, with a minor uptick in 2004.
