The pie charts compare the online sales of four different retail sectors in New Zealand in 2003 and 2013.
Overall, the travel sector had the highest percentage of online sales in both years. In contrast, the film/music sector was the least popular in both years.
In 2003, travel had the largest proportion of online sales, at 36%. This was followed by clothes/fashion at 24%. Books and film/music had smaller shares, at 21% and 19% respectively.
In 2013, the figure for travel increased significantly to 43%, making it still the highest. The online sales for clothes/fashion also rose, to 33%. However, the proportions for books and film/music decreased. Books fell to 16% and film/music dropped to only 8%.
In conclusion, online sales for travel and clothes/fashion grew over the 10-year period, while the figures for books and film/music declined.
