Overall, Apple held the largest market share, followed by Samsung, while OnePlus accounted for the smallest proportion of sales.
Apple dominated the global smartphone market in 2023, with its share reaching 30.0%. Samsung secured the second position, accounting for 23.0% of sales. Xiaomi followed closely, representing 20.0% of the market.
Oppo captured 15.0% of the market share, while OnePlus trailed significantly with only 12.0%. These figures indicate that the top three brands collectively accounted for nearly three-quarters of total global smartphone sales.
