The pie charts compare the proportion of online retail sales for different sectors in Canada in 2019 and 2020.
Overall, it is clear that while the share of electronics sales increased dramatically, the proportion of sales in home and kitchen products fell sharply. Clothing and groceries experienced smaller but notable changes over the period.
In 2019, clothing accounted for the largest share of online sales at 38%, followed by home and kitchen products, which made up 29%. Groceries and electronic appliances represented smaller proportions, at 14% and 19% respectively.
By 2020, the distribution of sales had shifted significantly. Electronics became the dominant sector, rising sharply to 45% of total online sales, overtaking clothing, which fell to 22%. Home and kitchen items dropped substantially from 29% to only 11%. Meanwhile, groceries experienced a slight increase from 14% to 22%, becoming as popular as clothing.
In summary, between 2019 and 2020, the Canadian online retail market witnessed a remarkable rise in electronics sales and a considerable decline in home and kitchen purchases, while clothing and groceries showed moderate fluctuations.
