The two pie charts compare the distribution of online sales across four retail sectors in Canada for the years 2019 and 2020.
Overall, there was a notable shift in consumer preferences between the two years. Clothing experienced the most significant decline in online sales share, while groceries and home and kitchen items saw increases.
In 2019, clothing accounted for the largest proportion of online sales at 38%. This figure dropped significantly to 22% in 2020, representing a 16 percentage point decrease. On the other hand, groceries saw a substantial rise, increasing from 14% in 2019 to 22% in 2020.
Sales in the home and kitchen sector also grew over the period, rising from 11% to 19%. In contrast, electronic appliances experienced a slight decline, falling from 19% in 2019 to 17% in 2020.
In summary, while clothing dominated online sales in 2019, its popularity decreased the following year, with groceries and home products gaining a greater share of the market.
