The three pie charts illustrate the percentage of users who preferred five different social media platforms in Australia from 2011 to 2013.
Overall, it is clear that the proportion of Facebook users accounted for the highest share over the period, while Pinterest visitors constituted the lowest figure during the period. In addition, other social media platforms experienced a marginal growth during the timeframe.
In 2011, the proportion of Facebook account holders stood at 59%, followed by Pinterest at 5%. Notably, the former declined noticeably to 38% in 2013 after dropping to 49% in 2012, maintaining its dominance in social media. In contrast, the latter rose minimally to 6% before growing to 8% in 2013, remaining its lowest level.
Meanwhile, Google+ started at 5% in 2011, sharing the same level with Pinterest. However, the figure for Google+ climbed steadily to 10% in 2012 and reached 14% in 2013, overtaking Pinterest by a margin of 6 percentage points. Similarly, the percentages for Twitter and LinkedIn showed a gentle rise; LinkedIn went up from 10% in 2011 to 15% in 2013, whilst Twitter grew slightly to 25% in 2013 after having commenced at 21% in the first year.
