The provided pie charts reveal data about the usage of five different social media platforms, namely Facebook, Twitter, LinkedIn, Google+, and Pinterest in Australia from 2011 to 2013.
Overall, despite experiencing a downward trend generally, Facebook emerged as the major social media platform usage throughout the given period, while Pinterest held the bottom position with relatively lower percentages. Notably, although being the smallest figure in terms of social media usage in 2011, Google+ saw a consistent rise in its usage and became nearly identical to the share of LinkedIn usage by the end of the period.
Regarding the leading platforms, Facebook came first, topping the list at a significant 59% in 2011. By 2013, however, the percentage decreased from 49% in 2012 to 38% – the steepest drop that took place over the course of a year, though still remaining dominant. Followed by Twitter, at a distant second, which increased from 21% in 2011 to 25% by 2013.
As for others, a similar pattern was observed in LinkedIn, witnessing an uninterrupted rise by the end of the period. In 2011, it stood at 10% before increasing to12% in 2012 and ended the period with 15%. By contrast, Google+ and Pinterest were the only figures to comprise the smallest shares in 2011, each at an equal 5%. By the next year, while the former doubled to 10% and reached a final 14%, the latter saw a marginal growth to 6% in 2012 and 8% in 2013.