The pie chart provides information about the percentage of online shopping industry divided into 4 sectors in New Zealand in 2003 and 2013
Overall, travel was the largest category in 2003 whereas film/music became the profitable sector by 2013. On the other hand, the percentage of books and clothes ranged between the two year.
In 2003, travel retail sector held the largest value with 36% and the next decade has dropped steadily to 29%. While, clothes were the second highest category in 2003 from 24% and decreasing to 16% which was the lowest category in 2013. On the other hand film/music began at 21% and has rose to 33%. This retail sector became the dominant one in 2013.
Books were considered the lowest profitable for the shop in 2003, starting at 19% and shows a marginal changed by just 2 percent points, rising to 19% in 2013. The most noticeable change throughout the period was film/music.
