The given table and chart illustrate the percentages of internet searches in the US from 2004 to 2010.
Overall, there was a downward trend in Yahoo, Microsoft, AOL, and Ask Jeeves, while the opposite was true for Google. In addition, Google was the most popular internet searching tool in the US during the period. The total number of US searches increased fourfold from November 2004 to September 2010.
The proportion of searches on Google was the highest with approximately 35% in November 2004, compared to that of Yahoo, which was around 32%. Between November 2004 and July 2006, the figure for using Google went up gradually from 35% to 45% followed by a surge to nearly 60% in July 2007 and continued to rise steadily to 65% at the end of the period. A converse trend was seen in Yahoo, which decreased gradually from 32% to around 25% between November 2004 and July 2007 before rising slightly to 27% in September 2007. After that, the figure went down steadily to nearly 20% in September 2010.
In terms of AOL, the data remained unchanged at 5% between November 2004 and April 2009 before increasing marginally to 7% in August 2010 but the figure later dropped mildly to 6% at the end of the period. The percentage of using Ask Jeeves experienced a significant decrease from 10% in November 2004 to 5% in July 2007 before sharing the same proportion with AOL from July 2007 until April 2009. The figure continued to drop to below 3% in September 2010. 15% was the percentage of using Microsoft in November 2004 followed by a steady decline to 10% in May 2009 before recovering to 13% in September 2010.