The given table illustrates the sales of the fairtrade labelled coffee and bananas of the five European countries namely UK, Switzerland, Denmark, Belgium and Sweden for the year 1999 and 2004.
On the first category for coffee, UK sales drastically rose from 1.5 to 20 million euros over the last 5 years. By way of contrast, Switzerland leads the sales on 1999 with 3 million euros respectively. However, by 2004, Switzerland together with Denmark and Belgium did not maintain the trend and only have minimal increased on its productivity. Sweden, on the other hand, became the least on the list at 1 million euros in 2004.
On the banana trades, UK consistently earned the highest sales from 1999 with 15 million euros and peaked at 47 million euros in 2004. Apparently, Switzerland (1 million euros) and Belgium (0.6 million euros, nearly tripled to 5.5 and 4 million euros by year 2004. While Denmark and Sweden experienced a major decline of sales for the span of five years.
Overall, UK set the lead of top consumers for both coffee and banana products in comparison to four countries mentioned.
