The line graph illustrates the percentage of money spent on advertising in five different types of media in France from 2010 to 2040.
Overall, Internet advertising shows a dramatic rise and become the most popular from of advertising by 2040.In contrast,spending money on newspapers, magazines and radio gradually declines over the period. Television remains one of the major advertising platforms, although its percentage falls slightly after 2020.
In 2010, television had the highest share of advertising spending at about 35%, while newspapers accounted for 34%. Magazine and radio advertising made up 15% and 10% respectively. By comparison, only 2% of advertising money was spent on the Internet.
Over the next ten years, television spending increased to 45% in 2020, which was the highest figure on the chart. However,after this point it began to decrease slowly, reaching around 37% by 2040. Newspaper advertising followed the opposite pattern, falling steadily from 34% in 2010 to just 10% in 2040.
The most significant change can be seen in Internet advertising. Its share rose sharply from 3% in 2010 to 15% in 2020, before climbing further to approximately 47% by 2040. Meanwhile, spending on magazines and radio continued to decline and both reached very low levels at the end of the period.