The line graph illustrates the percentage of invested money in promotion across five different media spaces in France over the time period from 2010 to 2040.
Overall, the graph shows that internet media has become increasingly popular during this time frame, whereas the other four types of media have declined in their attractiveness for advertising products. Notably, the internet never declined in popularity, while television, newspapers, magazines, and radio have all seen a decrease.
In 2010, television and newspapers were among the top media spaces for promotion, each receiving 35% of the funding. While television has maintained its position as a leading media space, attracting 33% of the funds, newspapers have experienced a significant decline, dropping from 35% to just 10%. This trend is attributed to the rising popularity of the internet starting in 2020, which has made traditional media less appealing, resulting in a lower amount of money available for investment.
Radio and magazines, which accounted for 10-15% of funding in 2010, have also seen their percentages decline to between 5% and 3% due to their decreased value. In contrast, the internet has shown the most stable results, with no fluctuations, making it the most attractive option for advertising products.